​WHAT: Second annual International Real Estate Congress
 
WHO: 18 cities from all corners of the globe under one roof in San Diego showcasing approximately 50 impressive projects to capital investors and other commercial real estate professionals.
 
More than 250 people are registered for the event including guests traveling to San Diego from Shanghai, Paris, Tijuana, Costa Rica and Belize, as well as San Antonio, Vancouver (Washington), Scottsdale, Reno and Las Vegas, Los Angeles, Ft. Lauderdale, Miami and Davenport, Florida. 

When executing a marketing campaign (or any type of campaign), you have one goal: inspire action. It’s a difficult task, but necessary to create the outcome you desire. Change is inevitable, so if you’d like to see it go in your favor, you must take the appropriate action to impact it. And you don’t need to create change on your own; your target audience will help you. They just need a little inspiration. Here’s a strategy to help you inspire your audience to act.
 
Tell a story. Begin by sharing a story that your audience can relate to. Each person already has their own story to tell, so connect with them in a way they can relate.