Creating honest, meaningful connections between clients and their communities.

Murphy Nelson Marketing provides creative communications to clients locally and nationwide, including large water industries and NGOs. We are a certified women-owned business enterprise with proven ability to consult, strategize, design and implement print and digital, multi-channel advertising and communications that make an impact.
STRATEGIC PLANNING
GRAPHIC DESIGN
COPYWRITING
ADVERTISING
MEDIA BUYING

Recent Work: Financial Assistance Programs

Providing financial assistance is an essential touchpoint for a company to show inclusion and care for its customers. Communicating assistance information to customers, who have a spectrum of differing situations and needs, requires understanding a wide array of communities and delicate consideration to present information thoroughly, respectfully and on a personal level.​

American Water prioritizes state-specific, comprehensive financial assistance communication so customers understand all their options for help and support during hardship. Whether the assistance program is federally funded like the Low Income Household Water Assistance Program (LIHWAP) or a company-based payment plan arrangement, customer-friendly, sensitive communication is crucial.
​Email
Reaching over 425,000 people with a 53.8% open rate, this financial assistance email was sent to New Jersey American Water customers. The send was part of a nationwide communication strategy presenting state-specific assistance programs.
​Social Media
Creating maximum engagement, Facebook posts supported financial assistance email communications. Indiana American Water customers received messaging about the variety of financial assistance programs available to them.
 Targeted Postcard Mailing
Outreaching to a targeted list of California American Water customers, who were currently or previously enrolled in the Customer Assistance Program, this postcard was sent as a reminder about available financial assistance.