Anyiwo combines experience in digital marketing, content creation and podcasting with a background in community planning and advocacy.
Manolatos Nelson Murphy Advertising & Public Relations (MNM) has announced the appointment of Dike Anyiwo as an Account Executive as part of the firm’s strategic talent acquisition to serve its growing portfolio of local, state and national clients. Among other talents, Anyiwo developed and refined his own “podcast studio in a backpack” method, which allows him to create audio content anywhere. This provides MNM’s clients with more creative content options that can be quickly deployed and shared across multiple platforms.
MNM is approaching its third anniversary, having been launched in 2016 by the principals of two San Diego firms with the vision of merging their respective public relations, public affairs, marketing and advertising capabilities. MNM is headed by Tony Manolatos, former principal of Apex Strategies, and Bob Nelson and Kelly Murphy Lamkin, former principals of BNA Communications.
MNM has been recognized as one of the leading public affairs firms in San Diego, with a distinguished portfolio of clients. It has been honored with top national awards for public relations and advertising programs from the Public Relations Society of America, International Association of Business Communicators and American Association of Political Consultants, including one for crisis communications and another for public affairs in 2018.
Manolatos first met Anyiwo in 2017 while working for a client who was launching a professional soccer club in San Diego. Anyiwo was covering the club as a digital journalist.
“The coverage Dike provided of our client was fair, detailed and insightful,” Manolatos said. “I was impressed with his writing, his thoughtfulness, his podcasting skills and his can-do attitude. It was clear to me then that he had the right blend of talent and professionalism to go anywhere he wanted. Over the last few years I’ve watched him grow and become involved in our community and in the public affairs arena, and I’m proud he chose our firm for the next phase of his career. We expect big things from him and I have no doubt he will deliver for our clients and our community.”
Anyiwo comes to MNM with a strong background in grassroots and digital marketing, storytelling and photography. He launched his career with the San Diego based retailer soccerloco, where over the course of his nearly five years with the locally grown yet nationally known specialty retailer, he oversaw digital content creation across a range of channels, including written content, social media, podcast and video production. Today, Anyiwo remains active in soccer as a Manchester United supporter and through recreational soccer leagues.
Anyiwo is passionate about serving the community and he volunteers for active organizations like the YIMBY Democrats of San Diego County. In 2018, he joined the Midway Pacific Highway Community Planning Group as a board member and he is also the designated delegate for the San Diego Community Planners Committee (CPC).
In today’s world, public relations practicioners must be nimble in order to operate and succeed within 24-hour news cycles. Anyiwo is fluent in leading digital platforms and has honed his ability to capture, edit, produce and even publish content on the fly. In a notable example, he carries his portable podcast studio in his backpack and says that he can record a podcast “anywhere with a quiet room and a flat table.”
“Dike is a rare talent who combines his involvement in the community with creativity and a laser-focus on achieving results. As a young and savvy podcaster, he brings a new dimension of digital skills to our public relations toolkit,” said Tanya Mannes Castaneda, APR, Vice President of Public Relations at MNM. “Dike’s fresh perspective and skills will enable us to further enhance the services we provide to our clients, and I am proud to welcome him to the team.”
“I’m thrilled to join the team at MNM,” Anyiwo said. “The results we are able to achieve on behalf of our clients are second to none, and I’m eager to bring my passion for communication, content creation and customer service to the organization.”
Water utilities find that a caring approach leads to happy customers
Everybody wants happy customers, and water utilities are no exception. Water is a fundamental part of life and customers tend to have strong opinions about it. From rates and billing systems to quality and taste, water is a commodity that people care about – and many of them are not shy about sharing their opinions.
That’s why communication with customers is so important. They need to understand, for example, the reasons for rate changes, voluntary conservation measures and upcoming infrastructure projects, especially those that might cause disruptions to service.
While basic communication is important, it is not enough. Water utilities also must demonstrate they care for and value their customers. A campaign incorporating advertising, public relations and outreach can make a huge difference in the level of trust between a water utility and its customers. In this blog post, I’ll share three fresh approaches we have used at MNM to effectively engage water customers.
One leading owner’s rep is pushing that idea with its “OneModel” BIM-sharing approach.
VEBA Unveils Innovative Mission Valley Resource Center to Improve Physical and Mental Health for Nearly 150,000 Members
New VEBA Resource Center empowers members with a personalized approach to well-being, including individual and group counseling, healthy cooking classes, yoga and resources to improve access to care.
MNM Advertising & Public Relations Appoints Tanya Mannes Castaneda as Vice President, Public Relations
Castaneda was named 2018 CAPIO Communicator of the Year, served as Public Information Officer at the Port of San Diego and holds elite Accreditation in PR credential.
In 2015, the City of Flint, Michigan became a symbol for the national crisis of lead in our drinking water. Dr. Mona Hanna-Attisha found children in Flint were being severely damaged by their exposure to lead. Next week, Dr. Hanna-Attisha will be in San Diego, and she has bold advice for local officials on responding to the lead issue.
“Lead is unfortunately in school water throughout the nation," Dr. Hanna-Attisha said. “Schools are meant to be places were children learn and develop, not places where you can potentially be exposed to a neurotoxin which impedes learning and development.”
San Diego Unified began targeted testing for lead in school drinking water in 2017, working with its water provider, the City of San Diego, to assess the extent of the problem. Tests found elevated levels of lead in about 20 percent of schools tested. Outlets with elevated levels of lead were turned off, so students could not drink from them until they were repaired or replaced. The district also made plans to expand testing to include every outlet at every school.
Many critical questions remain
SAN DIEGO – The City of San Diego should carefully weigh the costs and benefits of government-controlled energy before flipping the switch and moving residents and businesses into such a program.
Our coalition has said we would support government-controlled energy in San Diego, also known as Community Choice Aggregation or CCA, if it were cheaper, greener and did not shift costs by forcing ratepayers in neighboring communities to subsidize the city’s new program.