Creating honest, meaningful connections between clients and their communities.
Murphy Nelson Marketing provides creative communications to clients locally and nationwide, including large water industries and NGOs. We are a certified women-owned business enterprise with proven ability to consult, strategize, design and implement print and digital, multi-channel advertising and communications that make an impact.
STRATEGIC PLANNING
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GRAPHIC DESIGN
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COPYWRITING
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ADVERTISING
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MEDIA BUYING
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Remembering Our Founder, Bob Nelson
Robert Eugene “Bob” Nelson, 70, of San Diego passed away on March 28, 2022. A mentor to many, Bob was admired for his brilliant strategic mind, his commitment to civic and political causes, his larger-than-life personality, his wit and his generous heart.
Born on October 25, 1951, in Jefferson, Wis., Bob was the youngest of four children. As a child, Bob was just how you would imagine: clever, strong-willed, an avid reader and never lacking in humor. At the age of 16, Bob left high school and eventually found himself working in the medical records department of a Southern California hospital. He got his big break in politics when he was selected to work for the Orange County Supervisors’ office for Ron Caspers. In 1977, Bob struck out on his own and launched his first communications agency, Robert Nelson & Associates. Bob quickly became an expert in running successful ballot measure campaigns and gained notoriety as a ballot measure specialist.
Click here to read the full obituary.
Born on October 25, 1951, in Jefferson, Wis., Bob was the youngest of four children. As a child, Bob was just how you would imagine: clever, strong-willed, an avid reader and never lacking in humor. At the age of 16, Bob left high school and eventually found himself working in the medical records department of a Southern California hospital. He got his big break in politics when he was selected to work for the Orange County Supervisors’ office for Ron Caspers. In 1977, Bob struck out on his own and launched his first communications agency, Robert Nelson & Associates. Bob quickly became an expert in running successful ballot measure campaigns and gained notoriety as a ballot measure specialist.
Click here to read the full obituary.
Recent Work
How do you communicate to millions of people in different states across one country? Easy, we've done this before... digital and print campaigns, radio and TV advertising. Enter COVID-19 and all bets were off.
American Water needed to get messaging out immediately and effectively. As people became isolated, distancing from one another and mandated to stay at home, a targeted digital campaign to millions of customers in 13 different states proved itself to be THE solution.
American Water needed to get messaging out immediately and effectively. As people became isolated, distancing from one another and mandated to stay at home, a targeted digital campaign to millions of customers in 13 different states proved itself to be THE solution.
COVID-19 Response Email
Reaching over 160,000 people with a 54.7% open rate, this first of eight sequential emails, sent to Illinois American Water customers, addressed specific geographically-related needs during the time of crisis.
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Customer Assistance Social Media
Creating maximum engagement, Facebook posts supported email communications. California American Water customers received messaging about billing assistance and continuance of service.
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Public Hearing Text Notification
Outreaching to thousands of California American Water customers statewide to notify about a virtual public forum, SMS messaging achieved a successful delivery rate of nearly 100%.
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