San Diego Unified School District: E-Newsletter Campaign
San Diego Unified School District (SD Unified) is the second largest school district in California, serving more than 121,000 students in preschool through 12th grade in more than 220 schools. SD Unified sought to bring public attention and awareness to the achievements of its students and grow brand awareness among key stakeholders.
SD Unified worked with MNM to create an e-newsletter campaign to share positive news directly with guardians and stakeholders through an owned-media channel.
MNM created, launched and managed the successful #BetterSD e-newsletter campaign, which was introduced at the beginning of the 2018-2019 school year. MNM also supported SD Unified staff and provided valuable feedback on content, messaging and brand alignment, distribution and reporting. The #BetterSD e-newsletter continues to be sent to 100,000 people, including parents, staff members, community leaders and elected officials, on a weekly basis.
The #BetterSD e-newsletter demonstrates value in reaching key stakeholders through specific metrics: