Cross-Platform Marketing

Creating the Influence You Need

Media channels and consumption habits are diverse and constantly evolving. You can no longer rely on a newspaper ad and a few pieces of direct mail to reach the people you need to influence. Today, real-time, powerful customer-centric marketing and engagement must be delivered across a range of platforms in order to change behavior. MNM works with clients to craft cohesive and branded cross-platform campaigns. We utilize numerous delivery channels, including digital advertising, to reach targeted audiences with tested messaging.

The new Lilac Hills Ranch Land-Use/Entitlement Campaign

In 2017, Ranch Capital unveiled plans for San Diego County’s first Carbon-Neutral Village: The New Lilac Hills Ranch. Previous versions of the project had faced challenges, so clear objectives were established:

Create a fresh introduction with a complete rebrand across all channels and clear messaging about the project’s community benefits and what’s new
Distill a long list of innovative features to highlight what makes the community special
Show how it would help working families, especially those forced to live in Riverside County and commute to jobs in San Diego County because they can’t afford a home here

These objectives were integrated across print materials, online content and digital advertising. Our team developed a detailed project booklet for presentations with planning officials, the media and others. MNM also created a new website with updated branding and crisp, interactive content. Finally, MNM developed and managed a digital advertising campaign on Facebook, Twitter and Instagram aimed at promoting the community’s region-wide benefits and dispelling misinformation.

Presentation for County Planning Officials

New Website

Facebook, Instagam and Twitter Ads

No on C & D Campaign

During the 2016 election cycle, the San Diego County Taxpayers Association’s (SDCTA) PAC utilized paid advertising to promote the association’s position on five separate tax measures, including its opposition to two stadium measures: C & D. Reach for the citywide C & D Campaign needed to be expansive, so high-propensity voters and others across several San Diego communities were targeted. MNM developed and placed radio and Facebook ads, and hundreds of signs were posted in high-visibility, heavily-trafficked areas across the city.

Voters agreed with SDCTA's recommendations on all five measures, including C & D. Both stadium measures were soundly defeated.

Signage

Facebook Ads

Tourism Coalition Campaign

In 2017, MNM worked with the Tourism Coalition, as well as Mayor Kevin Faulconer and his team, in support of the Mayor’s plan to increase the visitor tax to pay for three areas of critical importance to San Diego and our tourism economy:

Modernizing and expanding the convention center
Reducing homelessness
Funding street repairs

The mayor’s plan had broad support from tourism and lodging leaders and homeless service providers, among others. MNM developed a cross-platform marketing campaign that included Facebook advertising, interactive presentations for the City Council and signage at public meetings.

Presentation for San Diego City Council

Press Conference Materials

Facebook Ads

Los Angeles County Paperless Billing & Auto Pay Campaign

California American Water’s Los Angeles County Paperless Billing campaign focused on how “Paperless Billing” can simplify a customer’s life. Multiple communication channels were used to reach customers over the course of several months, including direct mail, bill inserts, phone calls, Facebook ads and email blasts. Each of the communication pieces provided easy steps for enrolling in Paperless Billing.

From March to September 2017, Los Angeles County experienced a 13.7% increase in Paperless Billing customers, which was significantly higher than the statewide average for the same timeframe.

Bill Inserts

Direct Mail

Facebook Ads