SAN DIEGO (Nov. 11) --- The San Diego County Taxpayers Association PAC succeeded in each of the 5 ballot measures it invested in, thanks in part to advertisements – as well as media relations and community outreach efforts – spearheaded by Manolatos Nelson Murphy Advertising & Public Relations.
SDCTA provided in-depth analysis of 22 ballot measures in the months leading up to Tuesday’s election. Among those measures, voters sided with the Taxpayers Association 17 times. SDCTA’s PAC invested in advertisements for 5 of the 22 measures, and in each case voters agreed with the PAC’s recommendations.
MNM developed and placed radio and Facebook ads for the Taxpayers PAC. As a longtime client, SDCTA also utilized MNM’s media relations and community outreach services to connect with voters across San Diego County.
“We take our role as the region’s taxpayer watchdog seriously so we’re pleased to see voters align themselves with most of the recommendations from the Taxpayers Association,” said Haney Hong, President & CEO of SDCTA. “We’re especially proud to see how well our PAC investments performed, and much of that success is a result of the creative ads MNM developed and placed for our PAC. The entire team at MNM did a fantastic job.”
Click here to view and listen to the ads MNM created for the following measures:
San Diegans voted no on Measures C and D, rejecting tax increases for a new stadium for the Chargers and a convention center annex.
Measure C – Downtown Stadium Initiative: Oppose
Measure X also was defeated, protecting taxpayers from a tax increase in the Grossmont-Cuyamaca Community College District.
Measure X – Grossmont-Cuyamaca Community College District $348M Bond: Oppose
Measure BB was approved, providing new bond revenue to Grossmont Union High School District for important school improvement projects.
Measure BB – Grossmont Union High School District $128M Bond: Support
Chula Vista voters approved Measure P to raise money for important infrastructure needs.
Measure P – Chula Vista Half-Cent Sales Tax: Support
Contact: Tony Manolatos