Anyiwo combines experience in digital marketing, content creation and podcasting with a background in community planning and advocacy.
Manolatos Nelson Murphy Advertising & Public Relations (MNM) has announced the appointment of Dike Anyiwo as an Account Executive as part of the firm’s strategic talent acquisition to serve its growing portfolio of local, state and national clients. Among other talents, Anyiwo developed and refined his own “podcast studio in a backpack” method, which allows him to create audio content anywhere. This provides MNM’s clients with more creative content options that can be quickly deployed and shared across multiple platforms.
MNM is approaching its third anniversary, having been launched in 2016 by the principals of two San Diego firms with the vision of merging their respective public relations, public affairs, marketing and advertising capabilities. MNM is headed by Tony Manolatos, former principal of Apex Strategies, and Bob Nelson and Kelly Murphy Lamkin, former principals of BNA Communications.
MNM has been recognized as one of the leading public affairs firms in San Diego, with a distinguished portfolio of clients. It has been honored with top national awards for public relations and advertising programs from the Public Relations Society of America, International Association of Business Communicators and American Association of Political Consultants, including one for crisis communications and another for public affairs in 2018.
Manolatos first met Anyiwo in 2017 while working for a client who was launching a professional soccer club in San Diego. Anyiwo was covering the club as a digital journalist.
“The coverage Dike provided of our client was fair, detailed and insightful,” Manolatos said. “I was impressed with his writing, his thoughtfulness, his podcasting skills and his can-do attitude. It was clear to me then that he had the right blend of talent and professionalism to go anywhere he wanted. Over the last few years I’ve watched him grow and become involved in our community and in the public affairs arena, and I’m proud he chose our firm for the next phase of his career. We expect big things from him and I have no doubt he will deliver for our clients and our community.”
Anyiwo comes to MNM with a strong background in grassroots and digital marketing, storytelling and photography. He launched his career with the San Diego based retailer soccerloco, where over the course of his nearly five years with the locally grown yet nationally known specialty retailer, he oversaw digital content creation across a range of channels, including written content, social media, podcast and video production. Today, Anyiwo remains active in soccer as a Manchester United supporter and through recreational soccer leagues.
Anyiwo is passionate about serving the community and he volunteers for active organizations like the YIMBY Democrats of San Diego County. In 2018, he joined the Midway Pacific Highway Community Planning Group as a board member and he is also the designated delegate for the San Diego Community Planners Committee (CPC).
In today’s world, public relations practicioners must be nimble in order to operate and succeed within 24-hour news cycles. Anyiwo is fluent in leading digital platforms and has honed his ability to capture, edit, produce and even publish content on the fly. In a notable example, he carries his portable podcast studio in his backpack and says that he can record a podcast “anywhere with a quiet room and a flat table.”
“Dike is a rare talent who combines his involvement in the community with creativity and a laser-focus on achieving results. As a young and savvy podcaster, he brings a new dimension of digital skills to our public relations toolkit,” said Tanya Mannes Castaneda, APR, Vice President of Public Relations at MNM. “Dike’s fresh perspective and skills will enable us to further enhance the services we provide to our clients, and I am proud to welcome him to the team.”
“I’m thrilled to join the team at MNM,” Anyiwo said. “The results we are able to achieve on behalf of our clients are second to none, and I’m eager to bring my passion for communication, content creation and customer service to the organization.”